National Financial Bee: Brand & Website
Engaging students nationwide in financial literacy through interactive digital design
I designed the microsite and a suite of supporting graphics for EVERFI’s Financial Bee, a first-of-its-kind national student challenge. The project included social media assets, digital certificates, and branded gift cards to create a cohesive and engaging experience. With 40,000 student participants and sponsorship from 36 financial institutions, the Financial Bee successfully promoted financial literacy while fostering nationwide engagement. My design approach ensured a seamless and visually compelling campaign, reinforcing EVERFI’s mission to make financial education accessible to students across the country.
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