I developed the visual identity for GENuine Connections, a virtual volunteer program that fosters intergenerational friendships between teens and adults 65+. My work included designing the logo, brand elements, brand guide, and social media templates, ensuring a warm, engaging, and inclusive presence across all platforms.

A key challenge was aligning the new brand with DOROT’s parent brand while giving GENuine Connections its own unique identity. I balanced vibrancy and approachability within the existing brand framework, creating a cohesive yet distinct design system that strengthens the program’s visibility and impact.