I led the design, brand creation, and art direction for the Healthy Wyoming Toolkit, crafting a visual identity that makes advocacy clear, compelling, and accessible. This toolkit equips users with cohesive messaging and ready-to-use materials—including flyers, social media graphics, and bookmarks—to communicate the value of Medicaid in Wyoming. By balancing clarity with visual impact, the design ensures that important messaging reaches and resonates with communities across the state.