I led the design and execution for the Simons Foundation In the Path of Totality campaign, building on the existing identity to create a wide range of materials that captured the awe and wonder of the 2024 total solar eclipse. I developed social graphics, invitations, signage, posters, postcards, packets, toolkits, newspaper ads, a mailer box, coasters, a program book, billboards, beer can labels, glasses, and more—each designed to inspire engagement and connect diverse communities in the path of totality. These materials reflected both the science and the shared human experience of this rare celestial event, ensuring that every community had the resources to make the most of this once-in-a-lifetime moment.