Within two months of joining Streetsense, I took the lead on rolling out their new brand, transforming the initial identity by Jesse Kirsch into a fully realized, functional system.

I oversaw the creation of brand assets and developed a comprehensive rollout strategy, ensuring consistency across all touchpoints. This included designing business development and marketing materials—email templates, employee signatures, social toolkits, business cards, banners, signage, and proposal decks. I also led the art direction for digital platforms, reimagining Streetsense’s Instagram presence with new post templates, reels, IG highlights, story templates, and branded GIFs, bringing the brand to life across all channels.